The Acceptable Use Policy ("AUP") clarifies the appropriate use of Amazon Marketplace
APIs. In addition to the Amazon Marketplace Developer Agreement, Marketplace Developers must comply with the following
policies. Failure to comply may result in suspension or termination of Marketplace
Help Sellers manage their Amazon Business
Marketplace APIs are for Developers who wish to help Sellers build, manage, and grow
successful businesses in Amazon's store.
- Use Marketplace APIs only to perform acceptable Amazon Seller activities, and
only for Amazon Sellers who have authorized you to perform these activities on
- Do not facilitate or promote violation of the Amazon Services
Business Solutions Agreement, directly or indirectly.
- If you discover that a Seller is using your service to violate the Amazon Services Business
Solutions Agreement, notify Amazon and block the Seller's access to your
- Keep up to date on Amazon policies that pertain to specific APIs or specific functionality that
your Application provides (such as Buyer-Seller
Provide quality Applications and services
- Do not falsely advertise your Application or service.
- Be clear and honest with Sellers about what data you are accessing and for what
- Do not attempt to deceive Sellers by deliberate modification of Marketplace API
- Be explicit about any calculations and the use of models such as Artificial
Intelligence in the service you provide, their accuracy, and data
- Comply with all applicable laws including data privacy and data protection laws (e.g., GDPR,
Cybersecurity Law of the People's Republic of China).
- Do not offer Applications or services that infringe on the copyrights, patents,
or trademarks of others.
Quality and performance
- Provide Application availability, performance, and support required to successfully perform
the business task.
- Identify and mitigate any negative Seller impact before launching new features, especially
for business-critical tasks.
- Design your Application to respect per-Seller throttling quotas.
- Implement data integrity and validation checks within your Application for any analytical
processing (e.g., AI models for insights, automated decision-making) that has
material impact on a Seller's business.
Keep data secure
- Never share keys or passwords.
- Never ask for or accept a Seller's Secret Keys for any purpose.
- Only act on behalf of Sellers that have granted you permission through
- Do not apply for keys that you will not use. Amazon will baseline access keys
every 90 days. Keys that do not make a successful call in 90 days will be
deleted and the Developer will need to re-apply for keys.
- Do not request or share Seller Central credentials. If necessary, ask the Seller
to grant Seller Central access through a secondary user permission, but do so
only if Seller Central is required to provide features or services that benefit
Data access and usage
- Do not request access to or retrieve information that is not necessary for your
- Only grant access to data on a "need-to-know" basis within your organization and among your
- Do not attempt to circumvent throttling quotas through the creation of multiple
Developer accounts within the same region.
- Do not disclose information, individually labeled or aggregated, obtained through
Marketplace APIs on behalf of a Seller to other Application users or any outside
parties, unless required by law.
- Do not calculate or publish insights about the health of Amazon's
- Comply with the Data Protection Policy ("DPP"), which
provides specific requirements on the receipt, storage, usage, transfer, and
disposition of the data accessed through Marketplace APIs.