Amazon Services
Amazon Marketplace Web Service (Amazon MWS) Documentation

Deprecation Notice:

Amazon Marketplace Web Service (MWS) will no longer be available after March 31, 2024. All MWS developers must migrate to Selling Partner API (SP-API) to avoid service disruptions. Refer to the Migration Hub for more information.

Amazon MWS Documentation

Item label specifications

When labeling your items, follow these guidelines to ensure that your items can be processed in a timely manner after they reach the fulfillment center:

  • Cover all existing barcodes. Unless you are sending stickerless, commingled inventory, be sure to cover the existing barcodes on each item.
  • Use the proper print media for your printer. Each label must be readable and scannable for at least 24 months. This means that the label must not smudge or fade over that period of time. Using laser paper and laser toner with a laser printer, for example, can help keep labels readable and scannable.

Item label example

Item label

The label that you place on each item must include the following information:

  1. Barcode, with appropriate quiet zone areas (the clear area surrounding a bar code).
  2. String identifier for the barcode.
  3. Title and description.
  4. Condition (for example, USED).
Note: You can include optional, seller-specified information at the bottom of the item label. This area is reserved for text only. Do not use any additional barcodes. Any information that you provide in addition to the label information listed here could have a negative impact on the accuracy and speed of inventory tracking.

Print specifications

Specification Description
Label color White
Font See Label font specifications.
Label size Use a label with a height by width dimension from 1" x 2" (2.5 cm x 5.0 cm) up to 2" x 3" (5.1 cm x 7.6 cm). For example, you could use a label that is 1" x 3" (2.5 cm x 7.6 cm) or 2" x 2" (5.1 cm x 5.1 cm), as long as all of the required information is included.
Label type Removable adhesive.

Barcode specifications

Specification Description
Format Code 128A
Height Greater than 0.25" (6.3 mm), or 15% of the barcode length.
Narrow barcode element The specification depends on your printer's resolution.
  • For 300 dpi: 13.33 mils (.3386 mm)
  • For 200 dpi: 20 mils (.508 mm)
Wide-to-narrow element ratio 3:1
Quiet zone (sides) Greater than 0.25" (6.4 mm)
Quiet zone (top and bottom) Greater than 0.125" (3.2 mm)